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Pitch Up! playlist

June 27, 2025 | In the press

Who better to explain the Pitch Up! opportunities than our Partner farmers? We’ve plucked some ripe podcast conversations for your listening pleasure – so you can discover more about how Pitch Up! came about, what our farms can offer and the creative ways we collaborate with businesses.

Meet the Farmers

Tim May (Kingsclere Estates and Pitch Up! founder) and John Cherry (Weston Park Farm and Groundswell regenerative agriculture festival), share their thoughts on the abundant and unexpected opportunities found on farmland. Tune in to hear more about the thinking behind Pitch Up! – “a concept that could revolutionise the way business is done in the countryside” – and attracting businesses that can make the most of these abundant opportunities.

Cornish Mutual Farming Focus

Tim May and David Oates (Rosuick Organic Farm and Nuffield scholar 2025) share their experiences of enterprise stacking, and how it has built up resilience for their farming businesses. Listen to gen up on skills sharing, creating knowledge hubs and an imaginative approach to ‘co-produce’.

Plus a follow-on bonus episode, where Tim May returns to discuss why and how he started Pitch Up!, and the diversity of partners it’s brought to Kingsclere Estates:

Radio 4: On Your Farm

Sarah Swadling spoke to Kingsclere Estates‘ Tim May in 2022 to find out why he believes farming needs to be about creating communities, from the tiniest soil organisms all the way to bringing new start-ups into the business. He tells Sarah why abundance is his watchword, exploring all the possibilities the farm might offer.

Radio 4's On Your Farm with Tim May

Pitch Up! conversation

Why do we want to invite more people onto our land? What links bread, bees and beer with guitars, 3D printing and a nursery? How can we be more interdependent? What does our financial support look like? And what are we really looking for, anyway?

Listen to Pitch Up! founder Tim May and Balcaskie Estate’s (and first Pitch Up! Partner) Sam Parsons explaining the abundant opportunities for sustainable start-ups of all shapes and sizes…

8point9, Tim May, Kingsclere Estates, talks Pitch Up!

Tim May tells Ffinlo Costain about the thinking behind Pitch Up!, and how it is developing a circular community on Kingsclere Estates – like the Roaming Dairy that fertilises the soil for growing organic cereals as it moves across the farm.

Also on 8point9, Rosie Jack at Balcaskie Estate spoke to Ffinlo during the 2024 Application Season about Pitch Up!’s circular economic model, the community it has built and the effect it has on rural vibrancy:

Pitch Up! has also been featured in a wide range of press articles, from the Financial Times to Farmers’ GuardianPositive News and Wicked Leeks.

Pitch Up! press screengrab

If you’re a journalist, podcast or publication who’d like to feature Pitch Up! or talk to one of our Pitch Up! people, we’d love to hear from you: