Making it Work: episode 1 (part 2)

“There’s almost an infinite number of options we can choose. But the one we tend NOT to choose is the straightforward rent-only one… What we’re trying to create is a joint venture structure that incentivises success.”

– Sam Parsons, Balcaskie

Here at Pitch Up! we’re reinventing the traditional landlord-tenant model, for something that works better for businesses, farms and the land.

Listen to Alex Cherry of Lannock Farm and Groundswell regenerative agriculture festival, Molly Biddell of Hampton Estate, Sam Parsons of Balcaskie, and Pitch Up! founder, Tim May of Kingsclere Estates, discuss what Pitch Up! actually looks like for the farms and businesses on the ground. From disrupting systems to creating community and sharing the risks and rewards…

Thinking of applying to Pitch Up! this year? Head over to our how to apply section for more information and the 2025 Application Form.